Central to: Culture
Goal: To see the best in people.
With over 30 years of retail marketing, sales and client service experience, Joe knows how to help clients grow their business. And he’s been doing just that for brands like Nike Canada and the Hudson’s Bay Company for more than 17 years. Joe’s genuine passion for people continually drives his desire to create environments where creativity and productivity are surpassed only by great coffee.
Central to: Leadership
Goal: To live in and enjoy the moment.
John is an experienced, passionate and decisive leader, known for delivering measurable business results. He’s worked both client and agency side and is as comfortable working in the public sector as he is in the private sector.
He’s helped build and manage a host of big brands including TD, Nike, Coors Light, Ontario Tourism and Fairmont Hotels & Resorts. John’s commitment to the marketing communications industry led him to take on the role of Board Chair of NABS (National Advertising Benevolent Society); a volunteer position he held for three years, ending in June, 2016.
John has enjoyed seeing Central Station almost double in size while maintaining the personality and agility of a smaller, privately owned Canadian agency.
Central to: Management
Goal: To enjoy the journey.
Paul is a CA (CPA) and entrepreneur. Paul enjoys the challenge of building companies, architecting agreements and giving those around him the tools to grow and prosper.
He is at home in a board meeting or helping with the specifics of a project. Paul is detail oriented and focuses on the financial and management areas of the business.
Central to: Integration
Goal: To play a round of golf with Rory McIlroy, Ryan Reynolds and Tommy Lee
Ryan prides himself on being a hands-on leader with a proven track record of delivering exceptional business results. He excels at leading teams through experience, empathy and innovation. Ryan has spent over two decades spearheading omni-channel solutions for some of the biggest brands in the country, including Coca-Cola, ABInBev, Loblaw Companies Ltd., Oxford Properties, Toyota, General Motors, Mercedes-Benz, RBC and MasterCard.
When Ryan isn’t focused on the needs of clients and colleagues, he enjoys time with his family, coaching and playing sports, all sports.
Central to: Creating Connections
Goal: Optimizing until it hurts
With over a decade in integrated marketing and design, Jenn is especially passionate about brand reputation and strategy in the digital space. A champion of change, her robust portfolio spans several national magazines and ad agencies.
She’s helped Tier 1, 2 & 3 businesses (both agency- and client-side) strengthen their local authority, influence audience perceptions, and minimize negative commentary. A self-described social media maven, Jenn strives for authenticity and consistency in both her personal brand and those of her clients.
Central to: Making Miracles
Goal: Always be curious.
Manny started out as a graphic designer but leveraged his technical ability to work first in web development and then in different forms of large format printing. This expertise in both production and design give him a unique eye to solving problems and getting things done. He is equally comfortable talking about the curve, texture and feel of a tap handle as he is the creative idea that it revolves around.
Central to: "Eureka"
Goal: To find inspiration in things often overlooked.
Jeff started out in computer animation but soon found himself drawn to graphic arts. Throughout his career as a designer and creative director, Jeff has worked on brand identities, innovations, product launches and breakthrough retail campaigns for Nike, Molson Coors, Lindt, the Toronto Blue Jays, and Canada’s biggest department store, Hudson’s Bay Company, including the famous Hudson’s Bay Christmas windows.
Central to: Financial Accounting & H.R.
Goal: To grow together
Josie’s adventures began at Ryerson University, where she graduated with a Bachelor of Commerce degree in Human Resources Management. She spent her final semester getting as far, far away from the Canadian winter as possible and studied abroad at RMIT in Melbourne, Australia. Not missing the winter too much, she spent the next four years travelling through Australia, New Zealand, Asia, and Europe.
During her adventures, she discovered a passion for accounting (you know how expensive travelling is!) so upon returning to Toronto, she completed her CPA and CMA designation. Since then, she has worked in various senior finance and administration roles across diverse industries including construction, retail, manufacturing, and asset management.
Central to: Ideas
Goal: To quote Fleetwood Mac in this bio
After starting her career as a casting producer for reality television, Alex realized that if she could convince women to put their weddings on television, she could convince them of pretty much anything. Which, naturally, led her to advertising. Alex has built big, award-winning ideas for national and international brands, including Smarties, Turtles, Intuit, Nescafé, The Canadian Red Cross, and the CFL.
Alex has always worked in independent agencies because why go someone else’s way when — to quote the great Fleetwood Mac — you can Rhiannon.
Central to: The Team
Goal: To find inspiration in the everyday.
Over the last 15 years Rocco has worked on a range of clients from Nike, The Hudson’s Bay Company, Lindt, IKO, KPMG and Arterra Wines. Whenever Rocco is not tinkering with the latest smart home technology, researching how to improve his golf score or planning his next family trip to Disney, he is busy creating award winning design and retail executions. With a passion for design, 3D rendering, photography and interior design, Rocco often makes use of these mixed disciplines in his daily work.
Central to: All things digital
Goal: Be here and now
With a mixed background of Engineering, Computer Science and UX Design, Marine has the unique expertise in web based application architecture design and digital marketing. Her passion for, and proficiency in, all things digital has given her a deep understanding and passion for adopting the latest technology to help clients’ growth in today’s every change market. She has worked across a variety of industries including manufacturing, finance, retail, healthcare, fashion and none-profit organization.
Central to: Strategist
Goal: Making good things happen
Ritchie has worked exclusively as an advertising strategist in Canada and the United States. He is fortunate to have studied advertising effectiveness at Syracuse University and contributed to famous, global campaigns for Dyson, Citibank, and NYSE. Ritchie's deep experience in positioning, research methodology, and connection planning has resulted in ARF David Ogilvy, AAAA Jay Chiat Planning, and EFFIE awards.
When suitably motivated, Ritchie has been known to publish humour essays in The Globe and Mail and The Toronto Star.
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