Carling Black Label isn't trying to sell you a lifestyle.
We assume you already have one.

After years of chasing trends, sometimes it's better to just stay with the things you already know are good. That's why we re-introduced the brand's classic design elements and utilized them across the entire Carling family of beers.

Putting a classic back on the shelves

We used Carling Black Label's 'racetrack' graphic element in creative ways – wrapping around corners of cases; invisibly extending to the bottle's neck label – to bring some contemporary design technique to an old favourite. Hey, if you've got it, why not use it?