MANNY MACHADO

DIRECTOR,
OPERATIONS

  • Part of my job heading up production is to never say “it can’t be done”. There have never been more opportunities and ways to facilitate your wildest dreams than there are today. One of the things that makes what we do at Central Station different is our continued exploration of the arts and sciences that are available to bring a creative vision to life. With world class clients such as Nike, the windows (see what I did there?) of opportunity to continually push the imagination and the execution allow us to create one of a kind displays, activations and initiatives that consumers can’t get enough of. Have I tangled myself up in 6km of LED’s? Yes. Have we made shoes float? Yes. Have we made windows that go on for infinity? Yes. Have I suspended myself upside down from a building with a blowtorch and squeegee? Not yet, but there’s always tomorrow.