We’re independently owned by four partners from different disciplines. We knew there was a better way of creating the work that is Central to clients today, so we built an agency around it.
We’re 47 people and growing. We’ve got a talented team of designers, developers, strategists, art directors, writers, account managers, project managers, digital marketers and production people. Everything we work on is led by senior, experienced staff who have won awards and know how to solve problems quickly.
We work with all kinds of clients across all kinds of categories. Some are B2B, others are B2C. Some are established household names we’ve been partners with for over a decade, others are entrepreneurs just starting their journey with us.
We take your business seriously, ourselves not so much. We’re proud of being easy to work with and a great place to work. If you want to Arrive Together, you’ll find us in the Summerhill neighbourhood of Toronto.
Managing a brand used to be seen as one long engagement – a series of longer-term moves playing out over time balanced with some short-term tactics that supported them.
It used to be that you’d come up with the ‘big campaign’ that defined your brand then pass it along to whoever was responsible for your in-store, your promotions or your social and look for consistency. This feels like a million years ago.
Today, succeeding in market means winning hundreds of smaller battles, on multiple fronts; creating hundreds of first impressions and getting them right, again and again and again. These, without the ‘air cover’ they would have had ten years ago. It’s about creating a series of initiatives that live on their own and still add up to something more. These are no longer adjuncts to the ‘big campaign’, they are ‘the campaign’.
The four things we excel at aren’t nice-to-haves today, they are need-to-haves.
We’re in the business of creativity, and creative doesn’t come from computers or old, leatherbound books, it comes from people. Crazy, outspoken, opinionated and open-minded people that make Central Station a one-of-a-kind place to work. Maybe that’s why we have things like “Hoodie Days” and “Food for Thought” forums to present whatever is on your mind. Rarely a week goes by where there isn’t some form of contest or challenge to keep you on your game. It’s all part of the planned chaos that is Central Station.
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