In-House Services
  • Concept Development
  • Graphic Design & 3D Modeling
  • Pop Up & Experiential Concept Development
  • Digital Prototyping
Project Deliverables
  • Window Displays
  • C-Print & Large Format Graphics
  • Pop-up
  • Custom Fabrication

Creating a Memorable Trialing Experience with Sci-fi Retail Environment Production.

Nike’s Lebron 17 shoe featured a big new innovation – Flyknit – which had to take front and center in this retail environment. We steered into the innovation idea by turning Foot Locker into a lab straight out of a sci-fi movie.

Retail Environmental Design for Nike's Lebron 17 - Central Station

A Brand Experience That Started At The Front Doors

We even re-clad the entire front of the House of Hoops with our sci-fi aesthetic. We created a custom timeline for customers to follow through the store, an interactive hand scanner for people to ‘gain access’ to the space, and custom animations for in-store screens to keep the scientific lab vibe alive.

Retail Environmental Design for Nike's Lebron 17 - Central Station
Retail Environmental Design for Nike's Lebron 17 - Central Station
Retail Environmental Design for Nike's Lebron 17 - Central Station
Retail Environmental Design for Nike's Lebron 17 - Central Station
Retail Environmental Design for Nike's Lebron 17 - Central Station
Retail Environmental Design for Nike's Lebron 17 - Central Station
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