A lasting experience that went above and beyond everyday transactions.
We wanted this to be a memorable, empowering, and educational experience. So, we designed the space to facilitate special, shareable moments for everyone involved. Driven by experiential design, we built custom hangout spots to encourage engagement, and invested less into inventory in order to really make the experience the focus. Consultants and stylists were hired to ensure that people could find their perfect fit. A matcha bar, photo booth, and polaroid takeaways contributed to the overall experience.
An experience worth sharing.
Focusing on the consumer’s experience yielded great results: all 5 days of the event were completely booked, and there was a significant increase in sales. On the social spectrum, we saw a phenomenal rate of organic shares on social media thanks to our interactive displays. Most importantly, that 80% of women we wanted to reach left feeling a lot more comfortable and much more confident.