Nike
Kyrie x SpongeBob
SquarePants
Collection

In-House Services

Concept Development
Graphic Design & 3D Modeling
Pop Up & Experiential Concept Development
Digital Prototyping

Project Deliverables

Window Displays
C-Print & Large Format Graphics
Pop-up
Custom Fabrication

Imagining a retail environment for the World’s Most Lovable Sponge.

Who lives in a pineapple under the sea? SpongeBob SquarePants! Who created a retail display for Kyrie Irving’s SpongeBob Collab? Central Station! When Nike dropped Kyrie Irving’s SpongeBob/Nickelodeon collection, we built an undersea world worthy of the iconic sponge.

Pop-up Store Takeover for the Nike's Kyrie x SpongeBob Collection - Central Station

Creating Bikini Bottom with colourful environmental graphic design.

Kyrie Irving is a huge fan of 90’s tv, specifically one cheery, optimistic, pants-wearing Sponge. So, his collection had five different sneakers inspired by the five main characters: SpongeBob, Squidward, Patrick Star, Sandy Cheeks, and Mr. Krabs. Each of our five unique pedestals reflected both the character design and sneaker design, amplifying the shoes and the characters. We also created clear custom bubbles to display the shoes.

A brand environment where Sandy Cheeks met sandy floors.

It’s not really an authentic undersea world without sand, so we custom-built an irregular-shaped sub-floor and brought in real sand to cover it. We filled the area with custom-painted props inspired by SpongeBob’s colourful, animated world, as well as some bright basketballs in a nod to Kyrie. Then, we all celebrated another successful retail installation with an after-party at The Krusty Krab.