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Nike

SF Air Force 1 Launch

CENTRAL TO THE IDEA
Create a one-of-a-kind, floor to ceiling environment, to bring to life the launch of the “SF-AF-1” sneaker.

CENTRAL TO THE SUCCESS
Integrating every design detail from the new sneaker into art, graphics and displays that the consumers could interact with. The pop-up was so busy that even Justin Bieber was turned away (no, seriously).

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