Hudson's Bay
Scoop Up Summer
In-House Services
Concept Development
Graphic Design & 3D Modeling
Fabrication
Digital Prototyping
Project Deliverables
Custom Fabrication & Lighting
C-Print & Large Format Graphics
Window Displays
Installation & Removal
Visual merchandising services with a purpose
A lot of brands are vying to be a part of their consumer’s summer adventures. There is, however, one ubiquitous summer symbol that doesn’t get enough love: ice cream.
Working with Hudson Bay Company and channelling this sweet summer treat, we brought the Scoop Up Summer campaign to life.
Our visual merchandising display window was extra sweet
We wanted to make it easier than ever for consumers to imagine themselves living it up in Hudson’s Bay apparel. So we created large 3D ice cream cones and mannequins in vibrant colours, rocking the Bay’s latest summer apparel, to capture the sunny euphoria of a summer vacation in stunning window displays.
Point of purchase displays that inspire action
Everything in our store window displays had to be intentional and precise in order to craft a store display that also functioned as a call to action — we had to make the design work on an emotional and psychological level. We handpicked colours that sparked the consumer’s imagination, like refreshing aquatic blues and sweet sunset pinks, to make it exciting for customers to walk in and find their summer gear. We wanted consumers to feel like they were choosing a brand that understood what they wanted out of their summer gear, and what they wanted out of their summer.