Nike
Women’s 15K
In-House Services
Project Deliverables
Concept Development
Graphic Design & 3D Modeling
Pop Up & Experiential Concept Development
Project Management
Window Displays
C-Print & Large Format Graphics
Experiential
POP Displays
Turning Toronto iconography into dynamic branded environments
We created digital and physical versions of iconic Toronto landmarks to connect to the women’s running community, to highlight a brand-new Nike product line, and to promote the Nike Women’s 15k, an international running event.
Making interactive visual merchandising magic
Our team started by designing and building 12, 390 separate pieces of custom propping (Streetcars! Skydomes! CN Towers! And more!) to build real-life landscapes at the Nike Store at Toronto’s Eaton Centre, Running Room Liberty Village, Sport Chek Maple Leaf Square, and Sporting Life Toronto. We did the same at the Hudson’s Bay flagship windows, but added a razor-thin video wall with custom 3d animation to create a uniquely-immersive experience.
More than just stunning window displays
To support the Nike Women’s 15k race, Nike produced a limited-edition collection of gear. So, we had to bring the world of our window displays in-store, to do double duty as retail visual merchandising. We created in-store tables, apparel displays, and custom-printed wall vinyl in the same style as our lovely landscapes, as well as creating a complete shop-in-shop design to turn the former Burberry store at Hudson’s Bay into a pop-up Nike 15k store.
