Sephora
Skincare
Pop-Up
Central to the idea
Create a skincare pop up that cut out the clutter and celebrated the routine.
Central to the success
We created a calming, clear immersive wonderland that simplified skincare, focusing on the four key steps that make all the difference.
In-house services
Concept Rendering
Graphic Design
Installation & Removal
Large Format Printing
Pop-Up Retail Store Design
Project deliverables
Concept Window Displays
Large Format Graphics
Pop-Up
Custom Fabrication
Retail design that put the ‘fun’ in fundamentals
The opportunity with this retail pop up was to turn a complex, often-confusing category into an intuitive, memorable, calm space — while showcasing multiple brands and steps in a cohesive way. Our immersive stripped skincare back to the fundamentals, taking visitors on a clear, confident journey.
Building on the core four
Our concept guided people through the four essential steps that make up any skincare routine: cleanse, treat, hydrate, and protect. With thoughtful retail experience design, we made each step into a physical environment with colour-coded, building-block-inspired fixtures. Our gondola showcased all four steps, using colour-and-shape coding to keep them distinct yet connected. The fixtures were also distinct in shape and colour, but interconnected, allowing people to easily navigate the space while showcasing how the individual steps are stronger as a routine.
Making skincare personal
Rather than overwhelming visitors with options, products on the fixtures were carefully curated and displayed by skin concern, quickly guiding visitors to the exact products they needed in each step. For people who were unsure, an interactive skincare quiz guided people to their perfect products with a fun ‘flip-to-reveal’ mechanism. Soft, diffused illumination complemented the pastel colour palette, creating a serene setting that allowed visitors to slow down and thoughtfully engage. With every moment working together, we created a space that felt playful, personal, intuitive, and fun to spend time in.
