March 2019 | Nike
We helped Nike launch their new self-lacing basketball shoe, The Adapt BB, by designing and building a futuristic Adapt Testing Lab. From the Tron-esque grid, to the custom leaderboard welcoming ‘test subjects’ to the Lab, to the Adapt Technicians in Nike-branded lab coats; everything was created to bring the future to House of Hoops from the ground up. Let’s ball.
February 2019 | New heroes at Central
Everyone says they are looking to hire a ‘Rockstar’ these days, but that usually just means you need overachievers who won’t complain about working long hours in absolute chaos. To us, each of these people are heroic in their own right, with unique talents worthy of their own action figure. So here they are for you meet.
read moreJanuary 2019 | Canada Goose x Henry Poole
Does building a custom steamer trunk for Canada Goose and famous British tailor Henry Poole mean we’re fancy now? In that case, we’ll be serving tea and crumpets at 3pm this afternoon before retiring to the drawing room with the corgis. Be classy like us and check out the trunk at Yorkdale before it travels to NYC and Boston. Pip pip, cheerio, old chap!
December 2018 | The Holidays are Scentral
To celebrate the holidays this year, we gave our friends and clients the greatest gift of them all: less stress! Our new in-house wellness arm, Scentral Station, created curated gift packs of scents specially designed to relieve advertising woes, like when the creative team tries to show you one last idea that’s a bit of a curve ball or accidentally replying all to the wrong email. We’re pretty sure our 2018 holiday gift left everyone feeling pretty zen(tral Station).
October 2018 | Distributel
In 2018, Canada’s largest independent Internet provider began offering significantly improved services to many of the underserved indigenous communities in Northern Quebec. We marked the occasion by creating custom pennants for each community to send in the mail with a notice of our offer.
May 2018 | Mad Jack
To introduce three new Mad Jack flavours, we created a 360o campaign featuring all kinds of thought-provoking, mind blowing questions. Introducing Flavour for Thought. Now discuss amongst yourselves.
February 2018 | Italpasta
Central Station redesigned Italpasta’s line of artisanal pasta and paid homage to the integrity and legacy of the woman whose recipe is still being used today.
January 2018 | Distributel
How do you show consumers just how well their Internet provider knows their community?
You introduce a new animal mascot that knows the streets like the back of their hand..er paw.Meet Scout the Fox, here to help you "Make the Smarter Switch."
December 2017 | Journey is Central
Recently we sat down with Strategy Magazine to talk a bit about who we are, what we do, and how we Arrive Together with our clients. Not featured, our gum ball machine with rotating candy options.
read more December 2017 | Holiday Party
From our very own Kijiji Santa to the soft, tinkling tones of our talented piano tunesmith, here is how it went down as we celebrate the end of another great year at Central Station!
View gallery November 2017 | The Bay
The holiday spirit has come to Toronto and Central Station in the form of the world famous Hudson's Bay Holiday Windows. From conceptional illustrations to supporting artwork, Central Station has had the pleasure of being a part of these displays for 9 years. This year with five different animated windows we take viewers on a journey through Winter Woodlands to Santa’s Workshop, and more. Stop by Queen Street this December and see them for yourself!
October 2017 | Nike NBA
To support Nikes new apparel deal with the NBA, we teamed up to conceptualize, design and execute a comprehensive retail campaign featuring the innovative technology that makes the jersey special. The highlight of the Canadian retail campaign was a massive store takeover at House of Hoops Yonge Street – a hyper-local assault on the senses that was a total slam dunk.
September 2017 | Carling Camo
This month we launched the new Carling Camoflauge can. Supported with radio Supported with radio and billboards across Canada, you’ll be seeing it everywhere… or will you? It’s the perfect accessory for everyone who wears that Tuxedo of the North.
August 2017 | Acanac
Introducing the new face for Distributel’s Acanac brand. We’ve created a whole new world of illustrated characters who celebrate their new-found freedom with Acanac. The campaign is running online and though social channels.
July 2017 | Nike Brahaus
This involved us envisioning, designing, building and installing a 2000+ square foot pop-up space as a testament to the power of women and sport. In collaboration with Sport Chek this store centres around a boutique, bra-fitting experience, while also featuring a matcha bar, hair salon, live DJ and temporary tattoos. Bra-vo Nike Team!
June 2017 | Belgian Moon
This year’s Belgian Moon activation uses these one of a kind tarot cards that we wrote and designed. They are handed out through a custom made ‘moon machine’ that travels to different events where people can interact with ‘Lou Nar the Magnificent’... Bet you didn’t see that coming.
May 2017 | Humber River Hospital Foundation
This year’s HRHF charity ball was themed around the energy and excitement of a Havana night. To create this invitation, we sourced a ‘wood grained’ paper and used hand illustrations to mimic the look and feel of a vintage, Cuban cigar box. This fundraiser was a huge success and raised more than just the roof.
April 2017 | Mad Jack
‘Suckerpunch’ and ‘Hard Core’ are the two newest flavours added this year to the Mad Jack family. Central Station did the naming and package design along with all of the advertising and in store materials. It’s going to be a Crazy Good summer.
March 2019 | Nike
We helped Nike launch their new self-lacing basketball shoe, The Adapt BB, by designing and building a futuristic Adapt Testing Lab. From the Tron-esque grid, to the custom leaderboard welcoming ‘test subjects’ to the Lab, to the Adapt Technicians in Nike-branded lab coats; everything was created to bring the future to House of Hoops from the ground up. Let’s ball.
February 2019 | New heroes at Central
Everyone says they are looking to hire a ‘Rockstar’ these days, but that usually just means you need overachievers who won’t complain about working long hours in absolute chaos. To us, each of these people are heroic in their own right, with unique talents worthy of their own action figure. So here they are for you meet.
read more
January 2019 | Canada Goose x Henry Poole
Does building a custom steamer trunk for Canada Goose and famous British tailor Henry Poole mean we’re fancy now? In that case, we’ll be serving tea and crumpets at 3pm this afternoon before retiring to the drawing room with the corgis. Be classy like us and check out the trunk at Yorkdale before it travels to NYC and Boston. Pip pip, cheerio, old chap!
December 2018 | The Holidays are Scentral
To celebrate the holidays this year, we gave our friends and clients the greatest gift of them all: less stress! Our new in-house wellness arm, Scentral Station, created curated gift packs of scents specially designed to relieve advertising woes, like when the creative team tries to show you one last idea that’s a bit of a curve ball or accidentally replying all to the wrong email. We’re pretty sure our 2018 holiday gift left everyone feeling pretty zen(tral Station).
October 2018 | Distributel
In 2018, Canada’s largest independent Internet provider began offering significantly improved services to many of the underserved indigenous communities in Northern Quebec. We marked the occasion by creating custom pennants for each community to send in the mail with a notice of our offer.
May 2018 | Madjack
To introduce three new Mad Jack flavours, we created a 360o campaign featuring all kinds of thought-provoking, mind blowing questions. Introducing Flavour for Thought. Now discuss amongst yourselves.
February 2018 | Italpasta
Central Station redesigned Italpasta’s line of artisanal pasta and paid homage to the integrity and legacy of the woman whose recipe is still being used today.
January 2018 | Distributel
How do you show consumers just how well their Internet provider knows their community?
You introduce a new animal mascot that knows the streets like the back of their hand..er paw.
Meet Scout the Fox, here to help you "Make the Smarter Switch."
December 2017 | Journey is Central
Recently we sat down with Strategy Magazine to talk a bit about who we are, what we do, and how we Arrive Together with our clients. Not featured, our gum ball machine with rotating candy options.
read more
December 2017 | Holiday Party
From our very own Kijiji Santa to the soft, tinkling tones of our talented piano tunesmith, here is how it went down as we celebrate the end of another great year at Central Station!
View gallery November 2017 | The Bay
The holiday spirit has come to Toronto and Central Station in the form of the world famous Hudson's Bay Holiday Windows. From conceptional illustrations to supporting artwork, Central Station has had the pleasure of being a part of these displays for 9 years. This year with five different animated windows we take viewers on a journey through Winter Woodlands to Santa’s Workshop, and more. Stop by Queen Street this December and see them for yourself!
October 2017 | Nike NBA
To support Nikes new apparel deal with the NBA, we teamed up to conceptualize, design and execute a comprehensive retail campaign featuring the innovative technology that makes the jersey special. The highlight of the Canadian retail campaign was a massive store takeover at House of Hoops Yonge Street – a hyper-local assault on the senses that was a total slam dunk.
September 2017 | Carling Camo
This month we launched the new Carling Camoflauge can. Supported with radio Supported with radio and billboards across Canada, you’ll be seeing it everywhere… or will you? It’s the perfect accessory for everyone who wears that Tuxedo of the North.
August 2017 | Acanac
Introducing the new face for Distributel’s Acanac brand. We’ve created a whole new world of illustrated characters who celebrate their new-found freedom with Acanac. The campaign is running online and though social channels.
July 2017 | Nike Brahaus
This involved us envisioning, designing, building and installing a 2000+ square foot pop-up space as a testament to the power of women and sport. In collaboration with Sport Chek this store centres around a boutique, bra-fitting experience, while also featuring a matcha bar, hair dalon, live DJ, and temporary tattoos. Bra-vo Nike Team!
June 2017 | Belgian Moon
This year’s Belgian Moon activation uses these one of a kind tarot cards that we wrote and designed. They are handed out through a custom made ‘moon machine’ that travels to different events where people can interact with ‘Lou Nar the Magnificent’... Bet you didn’t see that coming.
May 2017 | Humber River Hospital Foundation
This year’s HRHF charity ball was themed around the energy and excitement of a Havana night. To create this invitation, we sourced a ‘wood grained’ paper and used hand illustrations to mimic the look and feel of a vintage, Cuban cigar box. This fundraiser was a huge success and raised more than just the roof.
April 2017 | Mad Jack
‘Suckerpunch’ and ‘Hard Core’ are the two newest flavours added this year to the Mad Jack family. Central Station did the naming and package design along with all of the advertising and in store materials. It’s going to be a Crazy Good summer.
Hot Dumplings
It was COLD outside,
but thanks to you, our tummies were WARM.
Linda The Tarot Reader's Portable Amplifier
For being the MVP
MOST VOCAL PROJECTOR
The Holes in the Wall around the Dartboard
Because if at FIRST you don't Succeed, try, try (and try, and try, and try) again.
For being so tiny
The Ghost of Chippy
The Dead Squirrel from the Central Station Backyard
You’ve gone to the big Central Station Backyard in the sky. RIP, sweet prince.
Here’s our most recent work for the Ducati Owners Club of Canada.
Giving a client what they need should be as much a priority as giving them what they want
Kijiji Santa.
For being the only Santa who can pull off a cardboard sign with a red suit.
This year we decided to forego the typical agency gift and give our clients what they really wanted – the opportunity to bite our heads off. Don’t be scared little guy. It’ll be over soon.
We all very proud to have been a part of this epic project. Every year, it truly is a Holiday Miracle.
Christmas came early to Central Station this year! In advance of our party, Santa delivered a personalized stocking for everyone with some tasty treats and even some gifts from our clients.
The Off-brand Purell Dispenser.
For helping some of us avoid getting sick this flu season.
A couple guys at the agency got into the #Movember spirit this month. But it was more than just a chance to grow a pervy stash and challenge their wives’ love, they also threw a fundraiser, printing custom t-shirts (thanks @kevinmoran) and selling cookies by the incredible @kisstorta all for donation to @prostatecancerc. Swipe through and have a laugh at their expense @ Summerhill, Toronto.
Just a little reminder to please take a moment of silence today at 11am to remember all the brave men and women who’ve fought for our freedom.
Get it while it’s hot. Today we launched the first ever Central Station News Flash. A bi-monthly look at what’s going on here at Central. Be sure to sign up on our site for your very own email delivered copy.
LeBron may only be in town with the Cavs for a few games a year, but he’s taken up a more lasting residency at House of Hoops on Yonge Street as part of the @nike launch of the Lebron 15 – the King’s fifteenth signature basketball shoe. Central Station designed & built the custom installation, which opened this past weekend.
The new Applied Arts Advertising annual has hit the stands, and our own Creative Director was also a judge for the Magazine. Sure we won some stuff as well, but that’s just the way the world works.
We might have a lot on our plate before the long weekend, but we’re thankful for some downtime with family and friends. Happy Thanksgiving everyone.
We found this hat trick of Leaf fans at the office. Is this a sign of things to come tonight?
Summer Holidays.
Even our employee of the month took a little time off.
"The Wall" (of employees of the months).
For being a key pillar of our office.
We'd fall to pieces without you.
I scream, you scream, we all scream for an ice cream bar with all the fixings! Not a bad way to end a Thursday.
Central Station was ready for the NABS golf tournament, where we tried to make things a little easier for everyone. The 18ft hole on a short Par Three. Do you think you could make the shot?
Let the sparks fly this Canada Day. Tag the friends that you’re celebrating with.
Oh, is it Canada's 150th this weekend? Who knew? Happy Canada Day from all of us at Central!
#TBT to last weeks Molson Coors Brand Agency Ping Pong Tournament!
There was an amazing turnout, and even though @sidlee_official grabbed the 1st place prize, we can all agree that everyone was a winner in the end. Thanks to all teams who participated!!
The Toasters!
For being our motivation on those rough Monday mornings
We wanted to make sure all Central Station Moms were taken care of this Mother's Day, so we brought in flowers for everyone. We'll let her think it was their idea.
Matt’s and Dave R’s new daughters!
For being the reason they wake up every morning.
Seriously, Every. Single. Morning.
After that amazing and totally off the cuff toast time on Monday, we thought to ourselves "how do we top that?" How about you guys decide? You know the rules, vote with the emoji of your choice.
The On-Air Sign!
Light is bright, client’s on site.
Light is dark, client’s embarked.
Our administrative assistant Ruthie is on vacation for a few weeks, so it's a good thing we found a temporary replacement in these reclaimed lockers that we're also introducing to you. Let's give a big welcome to Bre and our new lockers to the Central Office.
Thanks to Snapchat for coming in yesterday afternoon and giving us a great presentation/demonstration. There's a joke somewhere in the fact that we shared these on other social networks, but we can't figure out what it is.
The one day a year the whole agency celebrates every type of hoodie. The old and worn ones, front zip double pocket, front zip no pocket and of course the classic pullover w/center pocket. Here are just a few of the activities that we have going on today.
Let's welcome our new intern Madison! Clearly she knows how to make a first impression.
We’re proud to be a part of the launch of some new Mad Jack flavours. You can find them now in Beer Stores everywhere.
We felt compelled to celebrate our own version of Mad Jack green beer for this special day!
We asked a couple of opinionated people what they think about a few things.
The Untouched Parfait!
Congratulations on breaking the Central Station record of “free food managing to stay uneaten for a month.”
In honour of our new art director hire - Kevin (who's apparently also an illustrator), a couple of us took it upon ourselves to give a warm welcome by illustrating him. We present to you, 6 drawings of Kevin, and 2 of the office plant - also named Kevin. Welcome aboard!
This Valentine’s Day, Central Station saved you a trip to the store with our custom card generator. Love not guaranteed.
Kevin, the office plant!
He may seem shady, but we swear he’s got a great personality!
Making use of all those New Year’s workout resolutions, we teamed with Nike to design a customized space in the Hudson’s Bay. The goal: get women a proper fitting sports bra.
Our newest addition to the Central Station family. At just 250 months old, meet Karen...er we mean Kaitlyn, our designer intern.
Bathroom Light Sensors
Thank you for being the light in our lives… and our bathrooms.
As part of the World Jr’s programme this display was created to stop people in their tracks. Mission accomplished.
This Holiday, it paid for you to kiss as many people as possible.
The holiday season is in full swing with our clients here at Central Station! Adding this one to our wish lists...
Rocco’s New Daughter! Congrats, You really art directed the hell outta this one!
After 3 long days of delegation, debate, and sleepless nights, the judges have chosen a winner of Central Station's first annual Mac & Cheese Bowl.
Inspired by the industrial history and rebel spirit of Gastown, we created a unique piece for a neighbourhood sneaker shop that embraces artistry. Aged copper, rusted metal and stained wood converge to form a show-stopping brand piece that really turned heads.
Our new Cup. Talk about a great Mug Shot!
Central Station capped its first full year of operation with a total of twelve new hires across creative, design, digital, account management and finance.
Proud to announce that the first annual Central Station food drive on behalf of the Daily Bread Food Bank went swimmingly. Thanks to all the Stationeers who got involved for the cause!
Our latest Nike store takeover featuring the “SF-AF-1” - Special Field – Air Force 1. This incredible production was completely custom made using the latest technology as well as a few magic wands and miracles along the way.
Central Stationeers showed their support at the Canadian Breast Cancer Foundation CIBC Run for the Cure.
Wow. Look what we did in our first year! Needless to say, we’re not even in it for the money as much as the warm, fuzzy feelings we get working with great people… (Cue the Music – Cut to commercial)
Order the sounds of what's actually played in the Central Station office in 5 easy payments...or find in a thrift store in 6 months from now for $5.
We were proud to give back to our community by volunteering at the CAMH BBQ. It was a great day filled with burgers, hotdogs and water balloons. We were happy to brighten the day of so many people, we'd love to volunteer again.
Anticipation grows for the 2016 World Juniors tournament with the launch of Nike’s new Team Canada Hockey Jersey.
Our Belgian Moon Mural Campaign has been hitting the bricks coast to coast.
With their Root Beer Beer Ice Cream Floats!
Yes the Jays got hammered. (But then so did some of their fans.)
"Ace" the Blue Jay. Thanks for putting up with us…and our drunken stupor. Amazing Summer Party!
Central Station delivers a unique in-store display introducing Nike’s latest Air Max 1. This installation of retail art stands as a centrepiece that cannot be overlooked with museum-esque quality and finish.
Beth and Adrian couldn’t seem to decide on who was getting the last Mad Jack in the fridge.
His presentation delivery may need some work, but his baby delivery has never been more on point.
Central Station was more than excited to get our fair share of Lindt chocolate for National Chocolate Day!
We were proud to sponsor the 18th hole at the NABS Canada golf tournament during a picturesque sunny day last week. Along with creating our very own branded canopy, we also left golfers with what we'd call “a unique parting gift.” Special thanks to our clients Nike, Molson Coors, Lindt, and Hudson's Bay for providing giveaways to whichever team could hit the Central Station target.
Central Station was proud to be a part of last night's Belgian Moon Night Market. The music was loud, the food was delicious and the beer was free! Thank you to Jacqueline Poirier, for crafting the paint-by-numbers design by our own Dave Mortson. It looked good enough to drink, and the proof is in the pictures.
After a couple of hours, a few interns and ignoring the instructions; we managed to make a creative lounge!
We heard that she likes rooftop patios, so we gave her the coveted rooftop office. We're sure she'll have many epiphanies looking at the best view in the city. Welcome to Central Station Pree!
In case you didn't notice, Adrian is tall, the other interns can't even hold a candle to his sheer height. He's so tall in fact that he can't fit on the Internet! Welcome Adrian, we're sure that our ceilings are high enough for you to "fit" right in.
“Slim” Shady, the Tree. You kept the Sun from our eyes and the oxygen in our lungs. Where would we be without you?
Special thanks to Revolver Films for giving us some creative brain food for our long weekend.
She’s starting to fit right in, she even made a room for herself in our "patent pending” Hibernation Station. You know you can go home at the end of the night Camille! You don’t have to sleep at the office.
Let's Go Raptors!
Chantelle will also be serving an important secondary function as our first model as we make our foray into the stock photography business. We call this pose "Business Woman Working in Office With Too Many Post-It Note Reminders."
The Central Station team has been busy working with the Blue Jays to get ready for today. New graphics and shop displays. Go Jays!
We are what we Weetabix!
Rocco's mouse. It's worked around the clock and clicked its way to Nike greatness. Meanwhile Rocco is away in Florida…
The Keystone Camo pack. You’ve never not seen anything like it.
It's a tie! Congratulations to Ryan on the birth of his son Isaac! And thanks to the Weetabix delivery guy for 200 boxes of Cereal! So we got two great deliveries in March – Thanks Guys!
Great to be a part of such an epic event. Thanks to Nike for making it all happen!
Thanks for the good times. We'll try to remember what they were. Good luck Ottawa!
Central Station is a pretty unique place. And we're growing, quickly. We’ve got some great accounts, some big plans and we’re looking for some passionate people to get on board.
The Toronto shop is now creative and strategic AOR for the wheat beer brand, newly launched in Canada.
Many thanks to Track and Field Bar for hosting the first Central Station Christmas Extravaganza.
Congratulations Eddie! Your top-notch performance during our first fire alarm test has earned you the Central Station Employee of the Month!
Ian Taylor returned from a few days away where he says he enjoyed time with his family. Ian says he plans to spend the next few days getting re-acclimatized to the workplace where he hopes his refreshed outlook on life will stay with him throughout the week.
First Central Station Holiday party is almost here and Veronica's ready to play.
First Central Station Holiday party is almost here and Veronica's ready to play.
Kickin' your ass is on my calendar
You might want to Google "how to cope with losing"
I photoshop it to look like I always win!
A marathon all-nighter. A constellation of glowing spheres, all suspended in orbit around the new Nike Flash Pack collection.
There was a lot of competition this time around, but our stomachs ultimately won out.
And yes, we have a freakin' grotto.
And yes, we have a freakin' grotto.
Our state-of-the-art stress reduction chamber
The games room is FINALLY open for business!
We have our own top secret Central Station Station
So we threw a little something together
Central Station proudly sponsors the 6th annual Vaughan Chamber of Commerce Women To Women Symposium.
Barbara's Snackimals, Puffins and Better Granola have sent us boxes of the good stuff. Central to making great ads is starting with a good breakfast!
The takeover of Toronto's Bloor/Yonge station has earned us Best Street Level OOH at the Ad Club OOH Showdown. We celebrated accordingly.
Writing a jingle is harder than you think.
Listen: Spot 1
Pause: Spot 1
Listen: Spot 2
Pause: Spot 2
How to say "hey" in the Central Station Nation
Time to Unwrap Toronto's newest advertising agency — Central Station
We're thrilled to put on the biggest station takeover this country's ever seen! Mad Jack is now available coast to coast.
We're the only agency in town that does great marketing work and drywall taping.
Way to go Elvi! We thought we could build the agency on rock 'n roll but turns out there are building codes and stuff.
Colleen Albiston - Humber River Hospital Foundation
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