July 2019 | Nike
To celebrate Nike’s launch of Giannis Antetokounmpo’s debut shoe, the Zoom Freak 1, we turned House of Hoops into a shrine to basketball. From the fusion of Greek history and basketball in the pillars to the plaster cast roses encircling the center altar, everything was created to make this House of Hoops experience one of one. Get your freak on!
March 2019 | Nike
We helped Nike launch their new self-lacing basketball shoe, The Adapt BB, by designing and building a futuristic Adapt Testing Lab. From the Tron-esque grid, to the custom leaderboard welcoming ‘test subjects’ to the Lab, to the Adapt Technicians in Nike-branded lab coats; everything was created to bring the future to House of Hoops from the ground up. Let’s ball.
February 2019 | New heroes at Central
Everyone says they are looking to hire a ‘Rockstar’ these days, but that usually just means you need overachievers who won’t complain about working long hours in absolute chaos. To us, each of these people are heroic in their own right, with unique talents worthy of their own action figure. So here they are for you meet.
read more January 2019 | Canada Goose x Henry Poole
Does building a custom steamer trunk for Canada Goose and famous British tailor Henry Poole mean we’re fancy now? In that case, we’ll be serving tea and crumpets at 3pm this afternoon before retiring to the drawing room with the corgis. Be classy like us and check out the trunk at Yorkdale before it travels to NYC and Boston. Pip pip, cheerio, old chap!
December 2018 | The Holidays are Scentral
To celebrate the holidays this year, we gave our friends and clients the greatest gift of them all: less stress! Our new in-house wellness arm, Scentral Station, created curated gift packs of scents specially designed to relieve advertising woes, like when the creative team tries to show you one last idea that’s a bit of a curve ball or accidentally replying all to the wrong email. We’re pretty sure our 2018 holiday gift left everyone feeling pretty zen(tral Station).
October 2018 | Distributel
In 2018, Canada’s largest independent Internet provider began offering significantly improved services to many of the underserved indigenous communities in Northern Quebec. We marked the occasion by creating custom pennants for each community to send in the mail with a notice of our offer.
May 2018 | Mad Jack
To introduce three new Mad Jack flavours, we created a 360o campaign featuring all kinds of thought-provoking, mind blowing questions. Introducing Flavour for Thought. Now discuss amongst yourselves.
February 2018 | Italpasta
Central Station redesigned Italpasta’s line of artisanal pasta and paid homage to the integrity and legacy of the woman whose recipe is still being used today.
January 2018 | Distributel
How do you show consumers just how well their Internet provider knows their community?
You introduce a new animal mascot that knows the streets like the back of their hand..er paw. Meet Scout the Fox, here to help you "Make the Smarter Switch."
December 2017 | Journey is Central
Recently we sat down with Strategy Magazine to talk a bit about who we are, what we do, and how we Arrive Together with our clients. Not featured, our gum ball machine with rotating candy options.
read more December 2017 | Holiday Party
From our very own Kijiji Santa to the soft, tinkling tones of our talented piano tunesmith, here is how it went down as we celebrate the end of another great year at Central Station!
View gallery November 2017 | The Bay
The holiday spirit has come to Toronto and Central Station in the form of the world famous Hudson's Bay Holiday Windows. From conceptional illustrations to supporting artwork, Central Station has had the pleasure of being a part of these displays for 9 years. This year with five different animated windows we take viewers on a journey through Winter Woodlands to Santa’s Workshop, and more. Stop by Queen Street this December and see them for yourself!
October 2017 | Nike NBA
To support Nikes new apparel deal with the NBA, we teamed up to conceptualize, design and execute a comprehensive retail campaign featuring the innovative technology that makes the jersey special. The highlight of the Canadian retail campaign was a massive store takeover at House of Hoops Yonge Street – a hyper-local assault on the senses that was a total slam dunk.
September 2017 | Carling Camo
This month we launched the new Carling Camoflauge can. Supported with radio Supported with radio and billboards across Canada, you’ll be seeing it everywhere… or will you? It’s the perfect accessory for everyone who wears that Tuxedo of the North.
August 2017 | Acanac
Introducing the new face for Distributel’s Acanac brand. We’ve created a whole new world of illustrated characters who celebrate their new-found freedom with Acanac. The campaign is running online and though social channels.
July 2017 | Nike Brahaus
This involved us envisioning, designing, building and installing a 2000+ square foot pop-up space as a testament to the power of women and sport. In collaboration with Sport Chek this store centres around a boutique, bra-fitting experience, while also featuring a matcha bar, hair salon, live DJ and temporary tattoos. Bra-vo Nike Team!
June 2017 | Belgian Moon
This year’s Belgian Moon activation uses these one of a kind tarot cards that we wrote and designed. They are handed out through a custom made ‘moon machine’ that travels to different events where people can interact with ‘Lou Nar the Magnificent’... Bet you didn’t see that coming.
May 2017 | Humber River Hospital Foundation
This year’s HRHF charity ball was themed around the energy and excitement of a Havana night. To create this invitation, we sourced a ‘wood grained’ paper and used hand illustrations to mimic the look and feel of a vintage, Cuban cigar box. This fundraiser was a huge success and raised more than just the roof.
April 2017 | Mad Jack
‘Suckerpunch’ and ‘Hard Core’ are the two newest flavours added this year to the Mad Jack family. Central Station did the naming and package design along with all of the advertising and in store materials. It’s going to be a Crazy Good summer.
Colleen Albiston - Humber River Hospital Foundation
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