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Belgian Moon

CENTRAL TO THE IDEA
To launch a major US beer in Canada that both reaches the masses while at the same time let’s you feel like you’re in on a little secret.

CENTRAL TO THE SUCCESS
Using a mixture of traditional and non-traditional media, Belgian Moon created a look and feel that was unique to the category and played up the brand’s artistry.

Social

Belgian
Belgian
Belgian

Out of Home

Belgian
Belgian
Belgian
Belgian

Experiential

Belgian
Belgian
Belgian
Belgian