Co-founder – Partner
Central to Culture
To see the best in people.
With over 30 years of retail marketing, sales and client service experience, Joe knows how to help clients grow their business. And he’s been doing just that for brands like Nike Canada and the Hudson’s Bay Company for more than 17 years.
Joe’s genuine passion for people continually drives his desire to create environments where creativity and productivity are surpassed only by great coffee.
President – Partner
Central to Leadership
To live in and enjoy the moment.
John is an experienced, passionate and decisive leader, known for delivering measurable business results. He’s worked both client and agency side and is as comfortable working in the public sector as he is in the private sector. He’s helped build and manage a host of big brands including TD, Coors Light, Ontario Tourism, and Fairmont Hotels & Resorts.
In early 2014, John joined Zebra Studios as Managing Director & Partner focusing on people, process and product enhancements while exploring opportunities to evolve the company.
This exploration drove the creation of what is now Central Station.
Creative Director – Partner
Central to the Idea
Never be bored.
Brad’s advertising career actually began in the mail room. It didn’t take long for him to realize that his dream job was in the illusive Creative Department. From mail room to copywriter, Brad went on to create countless award winning campaigns that have been showcased internationally for both effectiveness and creativity.
In 2010 Brad opened his own agency with David Williams where they grew business for MolsonCoors, Weetabix, Nestlé and Rogers. From there, MonkWilliams merged with Zebra Studios to create what is now known as Central Station.
Co-founder – Partner
Central to Management
To enjoy the journey.
Paul is a CA (CPA) and entrepreneur. Paul enjoys the challenge of building companies, architecting agreements and giving those around him the tools to grow and prosper. He is at home in a board meeting or helping with the specifics of a project. Paul is detail oriented and has a creative flair that continues to surprise his audience.
Director, Strategy – Partner
Central to Effectiveness
To see every continent.
As David grew up in UK advertising, the part he liked most was strategy: Why are we doing that? What are we asking this spend to achieve? What’s the real challenge?
He’s worked on new brands, re-brands, data analytic pipelines, international alignment, internal branding, charities... he likes variety. He spent many years at big agencies like BBDO and FCB, then had his own boutique with fellow partner Brad Monk.