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Nike
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Nike

NBA Jersey Launch

CENTRAL TO THE IDEA
Awe the consumer with an overwhelming sensory journey that replicates the in-arena experience and introduces them to the innovative new Nike Connected NBA Jersey

CENTRAL TO THE SUCCESS
Own the space by utilizing the visual language and materials of the NBA’s great courts, educate and engage the consumer through high-energy video content and guided experiences, provide a customization hub to add that localized, personal touch, and more than anything, build hype for tip-off.

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