Celebrating Air Max day with artistic retail environment design.
Air Max Day is a pretty big deal around these parts. It’s a celebration of the release of the very first Air Max shoe, so it’s understandably a huge part of Nike history. We partnered with Livestock on Spadina, turning the entire store’s layout into a colourful, pop-art inspired sneaker heaven designed to mimic three specially-created Air Max designs. Nike had tapped three top designers to put their unique spin on the Air Max, drawing from the worlds of shoes, art, and fashion. Nike legend Tinker Hatfield, designer and musician Hiroshi Fujiwara, and Nike CEO Mark Parker all created a one-off sneaker that we wanted to showcase.