Taking visual merchandising design on the road
Canada Goose wanted to take this trunk on tour for exclusive fitting appointments across North America to elevate each customer’s experience. So, we had to make sure the entire thing, with all the props, lightboxes, and custom displays, could easily be packed up and transported. We installed custom hinges so the trunk could be folded in half and sealed shut, then sent a crew on the road with it to make sure it was safely installed and packed up at each stop. Our steamer trunk set sail from Yorkdale in Toronto to SoHo, New York, to Bergdorf Goodman in New York and Boston, before finding its home at the Canada Goose Head Office.